Even if you can’t put your finger on it, you’ve definitely noticed it. A few years back, everything hipster suddenly, and ironically, became cool. Soon, every store, from Walmart to Target, was selling to ‘hipster’ glasses, hats, and jeweler.

Then the commercials came. You know, the touchy-feely ones with artsy-fartsy young people celebrating their individuality by buying an expensive mainstream product like the newest iPhone. Steven Rosenthal is sick of all this, so he made this hilarious hipster commercial parody