White Bear Mitsubishi wanted to shoot a cool commercial in an ice hockey venue. Sadly their mascot didn’t seem to get the memo, that it could become slippery (although the white bear should be used to ice). So he fell and fell and fell. And got his company a viral hit with over 1.3 million views already. I am not entirely sure, whether this is real or staged, but I had to laugh at the last one – so who cares?!

“How many takes to have a White Bear not slip on the ice during a commercial shoot? Let us count the times!! Enjoy the outtakes from our latest commercial shoot showing our venerable mascot doing its best to stay upright!”