To master a customer-oriented approach to presentations, you need to see the needs of the client and show that you can address them. How do you do it? Let’s figure it out.

This information is not represented in the college curriculum. Teachers often prefer to stick to classic templates, delivery methods, and assignments that are not always effective. So, to suit the college requirements you may hire on EssayWritingService professional essay writer and get the job done for you. And now, let’s dwell on the three tips you may use when creating your first client-oriented presentation.

Define the Goal

The main goal is to solve a problem the supposed client has. For example, a sales manager needs to push some new product. Let’s assume that this manager is a decent one, so the first thing they need to do is to study their clients and see the case through their eyes. 

The questions to answer before writing the text of this type are:

  • What problems does this particular client face?
  • What aims does their procurement manager pursue? (Be careful, this is a tricky one)
  • What problems could be solved with the help of the product you offer?

The main goals here are as follows:

  • Let the client know that their problems have been heard.
  • Show a new way to achieve results.
  • Give the audience new, useful information.
  • Engage the audience to endorse the suggestions you give.
  • Navigate the customer towards your product but do not push boundaries.

Choose the Type of the Presentation

The type will depend on the tone of voice. Visual presentations may be composed for reading or to reinforce the speaker’s position. 


Those are long detailed documents with infographics, headings, and relevantly big pieces of text on each VG. The primary features are:

  • There are both title and introduction screens included in the file.
  • May be prepared using any of the Office Package programs.
  • Details, explanations, and timeframes work great in such texts.
  • It is more like a brochure than a concise fact-based text.
  • Managers send such ppt-format documents to their clients and expect the latter to read those.


  • Slides visualize what the speaker says.
  • There are mainly numbers, facts, and some powerful illustrations on the slides. At the same time, there are no major text pieces on the slides – it is left for the speaker to explain.
  • Large print is used for the text added to the pictures and diagrams.
  • They cannot be used in the reports. It is also pointless to forward them to the client. The data on the slides makes sense only along with the speech. It is not a standalone product. It can only be displayed on the screen behind the speaker as a background.
  • It requires an experienced speaker to guide the audience through the numbers and infographics.

Structure the Data and Text

As stated above, the two types seem to have little in common. Yet, both hand-out and storytelling presentations share a standard structure. There is a typical template and a list of slides that can be added, deleted, switched, and rewritten to suit the main goal:

Title Page

The main task is to introduce and explain the main topic.

Value Proposition

Explain the essence of your proposal in little detail. It should be catchy and provocative. Yet, do not reveal all the details.

Problem or Issue

Any product solves a problem. Sometimes, the client needs some help to see that they have these problems. Then, they will seek options to solve them. So, here, it is essential to take the value proposition and start from that point. List around 3-4 issues in one text. 

If your product covers more of them, try to divide consumers into groups and prepare different presentations for these groups.

Sometimes, it is necessary to invent the problem to show the customer the product’s potential advantages. 

For example, you are advertising a new eco-packaging:

  • First, think of the potential clients of your client and dwell on their habits and interests. 
  • Show that people now tend to think about the environment. 
  • Slowly lead the audience to the idea that they need to supply their customers with the products related to their sphere of interest. 
  • Then, introduce the idea that packaging is the first thing people see. While building on this idea, suggest that the new eco-friendly packaging will draw more attention to their product and, thus, push up sales.


Dwell on the potential issues, show what they may entail.


At this point, the customer is ready to hear the ideas for a problem solution. This slide would be the perfect point to introduce the product.


Show why your solution is the best choice for the listed problems and why the goods or services of the competitors cannot do it.


You need to clearly state what the client needs to do. Call, fill in, send, etc. By the way, the presentation on the Internet copes with this task better than a printable document (hand-out presentation).

Think of the Customer, not the Product

Remember that the key idea is to help the client solve his problems. Use illustrations that reflect the essence, not just the topic. Write a sentence, and then show it in a picture, like in a pantomime game.

Do not push the audience towards some decision. Show compassion and reveal the product as a solution, not merchandise. By being sincere with the customer you open new paths for cooperation.