Designing the perfect exhibition stand comes with many pressures, as the right design, message and style should be chosen.

Drawing attention and intriguing visitors as they walk past is the aim of the game. The higher the footfall, the more opportunities you’ll have to work your magic and educate businesses about what you have to offer and how you can help them.

The exhibition stand itself is seen as the ‘main event’ and we can’t argue with this, but it goes hand in hand with the graphic design. The stand without graphics won’t draw attention, and the graphics without a bold stand can’t be displayed.

If you’re not a designer by trade and wonder what makes the perfect graphics. We’ve listed some points to help you on your design journey.

Colour & Contrast

Colours in any setting can change the mood and feel of an environment, so choosing the right colour scheme is imperative. In a room full of colour and extravagant designs how can you stand out whilst keeping inline with your branding?

Sometimes colour schemes can be easy as they’ll be in correspondence to the logo or business colours. In this event, use the contrasting colours to make the images and wording pop.

If not, and you have more freedom with the colours, research the colour palette and trial a colour which will steal attention from other stands.


Image and text size is everything in a large, crowded exhibition hall that needs to spread your message far and clear.

When creating artwork, you need to ensure your images and text are in proportion and not too small. You wouldn’t want customers to miss any potential information that would be vital to them.


Clear and crisp is the way to go with any images. Pixelation occurs when the DPI (Dots per inch) aren’t high enough, therefore giving a ‘squared’ effect to your images.

A rule of thumb is to use images that have a minimum of 300 DPI, of course anything higher will be suitable and provide a sharp print.


Fonts can simply deliver a message or destroy it.

It sounds harsh, but if the size or font isn’t right, you’re in danger of missing the mark with your exhibition graphic design.

Stay away from script and intertwined text as it looks fancy but it’s harder to read and even harder to see from further away.

Use bold, simple font such as Century Gothic, Helvetica or Verdana. These suggested fonts are 3 of the most common options.


Simple doesn’t mean boring. There’s always a danger of creating cluttered artwork, but less is more in most situations. Adding too many elements can detract from the important information, and send mixed signals about your brand.

All that’s needed is relevant images, bold text and a clear design that will send the right impression to new and existing customers.