The principles of design need to be followed when creating and designing products. These principles give designers a guideline to follow. Design can mean different things, and it has many applications that can seem complicated to someone who doesn’t have much experience.

If you are new to designing products and don’t know where to start, this article will help you find out everything you need to know about the principles of design and types of design.

What Are The Principles Of Design?

Design principles are meant to be followed by designers are they are a tried and tested way to create designs for products. These principles help to create designs that are impactful and effective in achieving their goal.

The design principles can be a checklist for designers to make sure their designs are consistent, follow the fundamentals of design, and don’t negatively break the mold. Let’s look at the fundamentals of design and find out what they are.

  1. Balance

This is about how design elements are arranged and the visual weight that they have. Each design component has a different weight, some catch people’s eyes much faster than others, and you need to know all about this. You need to know which design elements are heavier than others and then arrange them when designing to ensure a sense of balance between all the details.

When thinking about balance, you can focus on symmetry and asymmetry. When designing with symmetry, the design layout has elements of equal weight on either side of the centerline of the product. In an asymmetrical design, there are elements with different weights on either side of the centerline.

  1. Contrast

When you want your design to stand out and attract people’s eyes, then contrast is what you need to focus on. The difference is about the different elements in a design and how they are different from each other. You can increase the contrast or decrease it using design elements like color, size, and space.

You need to understand contrast and how you can use it to make your design work for you. If you are unsure how to do this, you should find a UI/UX design agency to help you create the right amount of contrast in your design.

  1. Proportion

This is about the visual size and weight of the design elements that a designer adds to their design. It would help if you thought about how these design elements relate to the product’s overall design.

The size of one element relative to another can help you catch a person’s attention and draw their eyes to one part of the design. The size of elements to communicate their importance within the overall design.

Using proportions in your designs can be difficult; if you need help with it, then find a UX company to help design your product in a way that is intuitive and appealing to your target customers.

  1. Movement

This is the path that a person will follow when they are looking at a design. It’s about the different elements that will attract their eyes as they look through the overall design. If the principle of movement is done correctly in your design, then you will be able to create the narrative you want and give users the best user experience. You can use different design elements to create movements such as color, shapes, space, and lines.

  1. Hierarchy

This design principle is about how well content is shown to people who use your product. The most important content should be explicit, and it should be shown through the overall design of the products.

A UI/UX design agency can help you clarify what content is the most important and what people should pay attention to when they use your product. There are different ways that the design principle of hierarchy can be used, but you need to make sure it is consistent with the rest of the product’s design.

  1. Repetition

If you want to emphasize the importance of a design element or content, then repeating it is a great way to do that. There are many design elements that you can repeat, but you need to make sure that you don’t overdo it, says PeachPit. It would help if you kept a balance, and doing this can be difficult, especially for new designers or people who don’t have any design experience.

Find a UI/UX design agency to help you create a design that uses the design principle of repetition in the right way. If you want to see examples of repetition used in the design, you will have a hard time not finding it; it is everywhere.

  1. White Space

White space is one of the most crucial design principles that you will use. It is about the area that isn’t used in your design; it’s space. There are many benefits to using white space in your design, and these benefits will make your designs tremendous and give users the best user experience.

White space is used everywhere, and it is used to make designs easier to look at and understand. Without white space, designs will become cluttered and confusing.

If you don’t know how to use white space effectively, then find a UI design company to help you find the right balance and create designs that effectively communicate whatever you need to your target customers.


Knowing the design principles will help you create designs that can effectively communicate what you need to people. These principles help designers create better designs, and that’s why you should know what they are and understand them.