The social media boom and rapid growth of the digital space gave way for content creators to thrive. By creating high-quality, valuable content, they can attract an audience and build a following. This allows them to share their message and reach new people with their ideas. Additionally, content creators can use social media platforms like Twitter to build relationships with other influencers and thought leaders in their industry. This can help them grow their audience even more and create opportunities for collaboration.
With the number of content creators rising, it’s important that you set yourself and your material apart from others. One way to do that is by utilizing your Twitter header, says Venngage.
Twitter headers are a great way to show off your brand and content and attract new followers. Here are 12 practical ways you can use them to grow your audience and create better content:
1. Share your latest blog post or article on your Twitter header
This is a great way to drive traffic back to your website or blog. By including a short snippet from the article and a link, you can entice people to click through and read more.
2. Promote your latest podcast episode
If you have a podcast episode that you want more people to hear, share it on your Twitter account and social media platforms using your Twitter header. This is a great way to drive traffic back to your website or podcast, where people can listen to the episode and learn more about it. You can also share a quote from your upcoming or previous episodes, whether it be on your topic, or from any of your guests which could pique the interest of people. This is a great strategy to get people to listen to your other materials too.
3. Promote your latest video
If you have a video that you want more people to see, use your Twitter header to promote it. This is a great way to drive traffic back to your website or YouTube channel, where people can watch the video and learn more about it.
4. Share your latest presentations
If you have a presentation that you want more people to see, use your Twitter header to promote it. By doing this, you drive traffic to your presentation hosting account, where people can view your latest one and get to discover the others you’ve done before.
5. Promote your latest ebook
If you have an ebook that you want more people to read or if you’ve recently published one, use your Twitter header to promote it. You can include minor details about it like where it can be bought, or downloaded. Again, this diverts your audience to other platforms you have that hosts your main content.
6. Share your latest product or service
If you have a new product or service that you’re launching, use your Twitter header to promote it. You can include pictures of the product, its features, and where people can buy it. This is a great way to generate buzz and get more people interested in what you’re selling.
7. Promote your latest event
If you’re hosting an event, use your Twitter header to promote it. You can include pictures of the venue, the speakers, or the topic of the event. You’ll be able to attract people who are interested in what you’re doing and might want to attend.
9. Share an interesting statistic or fact on your Twitter banner
If you want to share an interesting statistic or fact on your Twitter header, go for it! This is a great way to catch people’s attention and make them curious about what you have to say. You can even add a link to your podcast, video, or article that relates to the statistic on your header.
10. Highlight your brand’s values
One way to introduce or reiterate your content on Twitter is by highlighting your brand’s values on your Twitter header. If your content is about financial literacy, personal improvements, environmental awareness, or responsible driving, your Twitter header is a great channel to make it known because it’s something that people first see when they visit your profile. You can also use this space to highlight any awards or accolades your brand has received, and attract even more people who might be interested in doing business with you.
11. Add a CTA to your header
If you want to be straightforward, use a Call-To-Action or CTA (examples here) on your Twitter header. You can use a CTA to promote any of your content, or even to promote an event that you’re hosting by reiterating (or literally saying) what you want them to do, says Wordstream. Just be sure to make it eye-catching and appealing so that people will want to click on it.
- Highlight an important hashtag on your header
If there’s a specific hashtag that you want more people to start using, highlight it on your Twitter header. This is a great way to introduce it to your audience and get them involved in the conversation. You can even add a link to a blog post or article that explains more about the hashtag and why it matters.
Creating a Twitter header that’s attractive and eye-catching can be a great way to draw attention to your content. Try using the suggestions in this article and see what works best for you. And who knows? You might even see an increase in traffic and engagement as a result! For ready-to-use and easily customizable Twitter banner templates, visit Venngage. You can also find other Venngage infographics to add to your design or other content for publishing to make them more appealing to a wide range of audiences.