How To Harness the Power of Videos for Viral Marketing
As a business owner, one of the most difficult challenges of moving through the stages of company growth can be creating an effective marketing strategy. The pace of technology is moving this sector forward with increasing swiftness, which can make it difficult to keep pace. However, there are several ways you can showcase your company’s products and services, and one that many have found success with is video marketing. If you want to take advantage of this medium, there are several strategies you can use to reach customers and potentially boost your profits.
Let Your Customers Know Who You Are
Whether you have a local brick-and-mortar business or operate 100 percent online, introducing yourself as the face of your company through video marketing can be an effective way of connecting with your customers. You can do this in several ways via Facebook, YouTube, Instagram, or Twitter, all of which now accept video uploads. The video does not have to be complicated and may work best if you keep it short, anywhere from 60 to 90 seconds.
When it comes to content, engagement can be one of the most important objectives. When you catch a prospective customer’s eye, this improves the chances of them checking out your website, which can then lead to a sales conversion. Increasing your rates in this area not only boosts your sales, but it can also lead to a greater influx of customers if those you have converted shares your video on their social media pages.
Include Video Testimonials
Posting video testimonials can help advertise your business in several ways. One method is to use the backdrop of your business or highlight several different products within the video as a part of the testimonial itself. For example, if your company specializes in organic dog food and treats, you can have your customers record their pets enjoying them while they talk about why they chose to buy from your business. This can be much more effective for those watching than simply reading a written customer review.
Video testimonials can also give you the chance to be creative. Create mini-scripts, tell a story, or use a testimonial that might allow those watching to relate to a problem your products or services could solve for them. The more of a connection you can make to your prospective customers, they more interested they may become in your company and what it has to offer.
Beware of the Overshare
Social media gives you almost unlimited access to people all over the globe. Many business leaders have discovered that posting videos to their accounts gain a lot more traction with their customers than text or still photos. While video marketing can help you build your online reputation, it is important to leave your customers curious and wanting to know more.
Before you upload your first video, plan out your sharing strategy. Choose the platforms you think will gain you the most viewers and create business accounts with branded icons for each. For your first few videos, post to a limited number of accounts and ask your customers to share them. This will help you introduce your video campaign without glutting every single platform with the same post, which may annoy your viewers and lead to a loss of followers.
Offer More Than Ads
Some of the most successful marketing moguls, such as industry leader Mark Crumpacker, have found success by telling stories instead of offering run-of-the-mill video ads. This has allowed his customers to create a more personal connection to their viewers. Ads that tell a story can be funny, endearing, tug at the heartstrings, or deliver a message that leads the viewer to rethink why they buy from a certain company or why they use the brands they do.
Another way to move beyond the ad for video advertising is to offer useful information to your viewers instead of trying to convince them why they should purchase your product. For instance, if your business sells handmade candles, burners, and other wax products, offer videos that focus on how to use these products safely, how to place them to create different lighting effects, or which scents to choose for a variety of occasions. This can help you gain subscribers who might share your videos and give you greater exposure.
Use Tags Wisely
Most social media platforms allow you to tag your videos so they can be more easily found in search mode. This means that the tags you use must be chosen carefully, especially when it comes to drawing in customers who may have heard of your business but have not yet watched your channels. Remember to tag with your company’s name first, then what product you are highlighting in the video, and then add a few amusing ones to catch your customers’ attention.
Most platforms allow you to add as many tags as you like. Avoid adding too many, however, as this can make searching for your channel more difficult and is usually seen as poor social media etiquette.
The rise of social media technology has made video marketing more powerful than ever. However, planning your strategy and knowing your audience can help you grow your business in ways you never thought possible.