There’s been a lot of talk about augmented reality with smartphones, video game systems, and now Google’s Glass leading the way. 

But  asks, “What if Augmented Reality (AR) was Amazingly Relevant, not just a gimmick?”

With their new Infinity Augmented Reality Platform, they are attempting to make AR a relevant reality, connecting people with “intelligent information and responses intertwined with pinpoint relevance .”

For now, consumers will have to be satisfied with this promotional concept video, which has gone viral, amassing over 1.4 million views.