The cinnamon challenge is as old as the Internet. Friends usually bet one another that they can’t eat a tablespoon of pure ground cinnamon. It sounds easy, but thousands of YouTubers have failed after just moments of the spice touching their lips.

But hilariously eccentric YouTuber  just became the ‘winner’ of the Internet after successfully completing the challenge. Skip to 4:00 for the impatient. His reaction to his success only makes the scene better.